Very few people know that Socoda, the largest stainless steel trash can review transformer Colombia, born in Medellin 60 years ago and that his name is an acronym of the Society of Builders of Antioquia.Much less imagine that this company, with three production plants and 500 employees, turnover in 2012 more than 40 billion pesos this year and expects to close sales by 80 billion pesos.
For Andrés Bejarano, CEO Socoda, the figures are critical. In these expansion plans and business lines that have made possible the growth of the company is based. Bejarano said to be growing at an average of 10 percent annually, and although the home line represents 60 percent of businesses expect in a few years to increase production of the institutional line currently represents more than 20 percent of business and that is where they see greater opportunities in the future marketing. The other part of the cake is in the urban projects that are also leaders.
To Socoda transformation, not only steel but their own niche markets, have been the keys to success and business growth. During the first decade passed to manufacture metallic elements generally create only kitchen counters. In the second they began to manufacture and market complete kitchens, including other materials such as wood and melamine. That remained strong even with changes that took advantage of the boom constructor. That’s when they went into mass production. For that, the opening of large stores surfaces approached customers recognize, was fundamental. It was then produced online practice: a sort of game of “Lego”, in which each family depending on the weapon your kitchen space and affordability. Currently advance agreements for builders of affordable housing delivered houses with “Vital Inn”, which is the heart of the kitchen and allows him to adapt furniture staged benefiting the base of the pyramid.
In recent years identified opportunities in manufacturing urban line and began building bus stops and regular sales booths in Bogota, Barranquilla, Medellin and other cities. Those businesses will now joins other online institutional and prison, the first responds to shops and hospitals and have special demand meson laboratory and washing stations. The second addresses the requirements of prison security of medium and high security in Colombia and Latin America. For this last line, criminal, created mirrors made of steel, which prevent vandalism and fulfill the same functions as the glass. These two lines have allowed them to be part of the great building projects of the country, such as the San Vicente Foundation Rionegro (Antioquia), the Portoazul Clinic in Barranquilla, Bogota and Los Nogales in the new Latin American prisons Hospital. They hope that these new businesses are the basis for stay more years in the market.